Step 1 – What are we talking about?

The first question on many of your minds may be, what is an explainer video? As the name suggests it’s a short online video that aims to explain your business, products or services to potential customers. It is a fast, memorable way to quickly introduce your brand, its purpose and to make an impact on your audience. In today’s fast paced society customer attention spans wont last long, therefore your video should be simple, clear and short to achieve the best results. 

Step 2 – Variety

There are 3 different types of explainer videos;

Live Action Explainer Videos: These kind of explainer videos are most suited to companies selling people oriented services or a physical product. The video is not animated and in most cases features real people which gives your company or product a human face and promotes an emotional reaction within the watcher. Live action however, means you’re confined to the real world.

Animated Explainer Videos: Probably the most popular type of explainer video. An animated explainer video can bring a lot of advantages such as the space for more creativity and the fact it can be easily edited or updated. This is often the preferred video for explaining services or intangible tech products like software.

Whiteboard Explainer Videos: This type of explainer video contains animation which is hand drawn and erased on a whiteboard. This kind of video has become more and more popular because it is one of the cheapest ways to get a good explainer video. If done correctly it can produce some great results.

Step 3 – Lets start explaining

The most important element to creating a compelling explainer video is the script. You could have the highest budget, the best animation and an awesome voice-over, but all of that means nothing without a good script. The best idea is to write the script on your own, after all, you will be able to explain your business or product better than anyone.

Here are a few tips to get you started writing a good script:

  • The shorter the better – 90 seconds is an ideal template.
  • Use simple language – nobody wants to listen to long complex sentences.
  • Speak in 2nd person – use words such as ‘you’ and ‘your,’ this allows people to identify better with the video, and picture themselves using your product or service.
  • Try a touch of humour- some subtle humour can make a video much more entertaining.

When it comes to the actual creation and production of the explainer videos we recommend you hire a talented, professional or award winning company, for example, KURO DRAGON ;)

Step 4 – Lets Face it

  • A video makes people stay – an interesting video keeps a visitor two minutes longer on your website. (adjustyourset)
  • Videos are Easy to share – on social networks like Facebook, Twitter, LinkedIn etc. making it easier for people to spread details of your company/product etc.
  • Video content improves SEO search rankings - a site which features a video is 50x more likely to rank on the first page of Google.  (searchenginepeople) Recent studies show that video search engine YouTube has now overtaken Facebook as the second most popular site (behind only Google itself), this stands as further evidence that online users interest in video content has only increased. (mashable.com)
  • An explainer video increases conversion rate – Studies have shown that 85% of people are more likely to buy a product which has an explainer video. (invodo)

I Am Sold Seller’s Guide from Kuro Dragon on Vimeo.

If you would like more information or would like an explainer video please get in touch!

 

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We’ve had a busy few months in the Kuro Dragon studio, and as a result, we’re looking to grow our team. We’re currently on the lookout for 3D Generalists, preferably 3DS Max based, however we’re willing to consider anyone with a particularly impressive show reel, who could add value to our existing team.

We thought we’d leave you a little advice regarding speculative applications as we often look through numerous emails and CV’s and want to scream with frustration. First and foremost, read, re read and read again before sending any letters or emails. Please ensure your spelling and grammar is correct. We want to be really impressed by you, and if the first impression you give us contains mistakes, you’re presenting yourself in a really negative manner.

Secondly, streamline your message to be really precise and informative. We’re not looking for an essay, just a quick introduction and description about what you do and the role you’re applying for. Always include a link to your work in your first message. That way we can get a really good idea of your skills and capabilities without sending numerous emails back and forth.

Finally, and most importantly, do not cram your show reel with basic work, its better having a shorter, more impressive show reel than a longer one padded out with simple work. We only want to see you working to the best of your ability. We want you to wow us, so that we can’t wait to meet you and hear what you can bring to the team, so please spend a small amount of time perfecting your application, as it will definitely be beneficial in the long run.

We hope you take these tips on board and look forward to reading/viewing your applications! Please send any emails to Kelsey@kurodragon.com.

Good luck!

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Working in an animation studio, one of the most commonly asked questions is who actually needs animation and what do they use it for? Kurobot’s answer to this question? Everyone! Anyone with a business or a product/service to sell could harness this method of promotion.

Animation is one of the most versatile sales tools you could possibly use. Instead of expecting your potential customers to read a block of text on a page, you can create an interesting visual of absolutely ANYTHING to demand their attention.

Benefits according to Kurobot

Create a visual of something that could never be achieved through live film. Sub-sea animation demonstrates this need perfectly! 

Demonstrate how your product/service works. This can be particularly useful if your product is the size of a double decker bus! 

 

Present technical information or long explanations * yawn * in a fun, interesting, visually appealing form.

Use your animation to pitch your product/service to your target customer, show them how they could benefit from it and develop your animation to carefully position the product. 

If you’d like to ask me more about how I can help, you can get in touch here… http://www.kurodragon.com/talk-to-us/

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These tips may seem pretty obvious but a few applicants still submit sloppy applications. Granted most are fairly new to the game and so, here are some quick pointers because I want to give you a fighting chance in these ridiculously tough times.*

  • Whether you’re enquiring about vacancies or applying for an existing position, put all the bumf (showreel etc) in the initial email/letter.
  • Keep your showreel updated and relevant. Only put your best work in there and don’t pad it out with average stuff. Avoid putting simple ‘exercise’ work in such as somebody walking or climbing a wall.
  • The pace of your reel should be consistant. Try not to linger here and there, you want to keep them entertained as well as impressed.
  • See this article for some excellent showreel tips.
  • Do your research, qualify statements like ‘I really admire the work you guys do’ by picking out some work they’ve done and telling them why you like it. Same goes for saying things like ‘team player’ and ‘enthusiastic’.
  • Spelling and grammer should be impeccable. Goes without saying so triple check your application and cover letter.
  • Don’t worry if English isn’t your first language but you should still display a good level of communication. An obvious language barrier is a big no-no.
  • Make it clear whether you’re applying to come and work in the studio or whether you’re wanting to work distantly. Preempt the questions you think people might ask in your initial contact. Just make it as easy as possible for them.
  • Don’t feel that you need a long cover letter, just be snappy and to the point. The standard of your work will ultimately do the really talking.
  • If you’re struggling to find a job make sure you’re still working creatively, keep practising and producing stuff. At the end of the day, if your cover letter is stinking but your showreel is excellent they’ll still pull you in for an interview because that’s what they want, bloody good animation!

*And I also kind of want to stop shoving my fist in my mouth out of frustration. Although it tends be the ones who do barely any research that submit the truly awful applications, the same guys that probably aren’t reading this.

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Cartoon BrewThe go-to website for industry news and a guide to all things animated.

AWN Again, industry news and reviews. There are also links to hundreds of blogs here.

Animation Tips & Tricks “It tells you a lot of specific stuff you don’t often think to ask” via @silibilliamlaw

Big Cartoon Database An online database of animations.

Seven Camels Useful for tips and discussion on storyboarding and drawing.

Mayerson On Animation A blog from a man who knows a helluva lot about animation.

Aniref and Reference Reference Both excellent websites for reference footage recommended by @kaneage

Skwigly Bristol based online animation magazine with features, reviews and articles. 

Internet Animation Archive A (very) large archive of animations. Like a dusty vintage shop there are some hidden gems in here if you trawl.

Colour Lovers Interesting website for exploring colour and gaining ideas for palettes from @bimjus

Drawn Great for inspiration and browsing through other people’s work including illustration and artwork.

Short of the Week There are some amazing shorts on here from all kinds of genres but a lot of animation and stop-motion too.

Carlos Baena Great blog from a Pixar animator.

The Iron Scythe Another blog from Pixar, this time from a storyboard artist.

Deja View And here’s a blog from an ex-Disney animator.

11 Second Club A fun monthly character animation contest recommended by @asianastroboy

Animation Backgrounds A now discontinued blog focusing on backdrops, still useful for reference.

WaveyBrain Informative blog about all things animation and there are other interesting tidbits here also.

Animation Guild Blog Discussion Old hands in the industry dispel nuggets of wisdom.

Animated Music Videos An awesome website setting out to collate all the animated music videos in one place.

Do you have any suggestions?

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