Viral videos are a relatively new method of marketing. The ultimate aim; to drive visitor traffic to your website and therefore sell your product or service. Websites are a must have tool for businesses to effectively communicate with their potential clients on a global scale, 24 hours a day, 365 days a year. Therefore it is essential to promote your website, in order to stay visible, and credible, to these potential customers.
Website marketing can be complex and is often neglected by website owners. Marketing and promoting your website to the right target audience is essential for your website to succeed and prosper. Attracting the correct target audience to your website is also essential, a large volume of traffic would mean nothing if these visitors are not relevant to your offering. There are various tools you can use to increase visitors to your website, including; email marketing, link building with articles, and optimising your site to perform well in search engines. However, one of the most increasingly popular methods of website promotion, is the use of a viral video.
So, what is a viral video?
A viral is a video which is shared through either your business website itself; or through your blog, emails, social media, or other sharing tools such as YouTube. The term “viral” is used to describe a video which has been uploaded, and spread/shared, at a fast pace, therefore forming a large number of views (a method of measuring its popularity). A few thousand views is normally considered to be a viral.
Viral videos usually contain humorous, engaging, or compelling content and are shared due to their entertainment value, or their relate-ability. The underlying message should be discussable, or emotional, and more often than not, successful viral videos encompass both of these elements. Viewers should want to pass on the video once they have viewed it themselves.
Why use a viral video?
It is engaging. In terms of promoting your website, most people would much rather view a video, than read a block of text on a page. The videos are equally as effective as a communication tool, to explain the key benefits of your product or service.
An interesting video used on your website can also help to reduce your bounce rate, as it can hold your web visitors attention for a longer period of time. Also allowing you time to successfully communicate your message, better than your website alone would allow.
Examples of effective viral videos
To discuss how a viral video could help your business, please get in touch!